Why your website needs a frequently asked questions (FAQ) page ...Do you get emails from your clients asking you for solutions to problems they may be having or simply with questions about your products and services? Most business owners do and responding to those questions can consume a lot of your time, even if you have a dedicated support team.Here's a simple solution to that problem:People with questions email them to you or your support desk.You or your support team … [Read more...]
5 Differences Between Value and Price
How low can you go?The Common Law of Business Practice Prevents You From Paying a Little & Getting a Lot!”In any industry the fact is that no matter how low the price of a product or service, there will always be someone who is willing to offer an even lower price. And so begins the cycle of stripping value from the product or service so that competitors can drop their price by yet another dollar.This unproductive cycle occurs in the website development industry too. … [Read more...]
3 Deadly Sins of Omission That Will Prevent A Powerful Online Presence
What is online presence?Your business has a strong online presence if it is easily found when a client or potential customer searches online for the products or services offered by your business. You would know from your own experience of using the internet that most people look only at the first page or two of search results.So, your goal for your business website is to make it easy for customers and potential customers to find your business by having your online … [Read more...]
Google Adwords | $10,000 Per Month For Not For Profits!
Google's free and low-cost services can almost run your business for you ...Hands up if you have a free Gmail account! Are you using the free cloud storage (Drive), the free calendar and the other free office and productivity tools that come with your Gmail account - YouTube, Docs, Sheets, Slides, Forms (great for surveys) and Drawings?Cloud AND desktop!While the primary storage place for all these resources is in the cloud, you can sync Google Drive to your desktop for offline … [Read more...]
Why You Want A Mobile Friendly Website Before April 21st 2015
Google’s goal for search ...When someone searches for a topic or a product on a mobile device, Google’s goal is to deliver the most relevant and timely results - even if the information lives on mobile-friendly web pages or apps.As more and more people (up to 60%) use mobile devices to search or use the internet, Google’s algorithms have to adapt to these usage patterns.Previously, Google has published information that guides you in setting up your site correctly to be viewable on … [Read more...]
Why 99% of Websites Set up by Most Small Businesses Are a Waste of Time, Energy & Money
Why I wrote this article and the others in the seriesThis article is one of a series that I was inspired to write out of sheer frustration when a business owner I know fell into the trap of a high pressure sales person to engage his company to build her a six page, templated website.One thing I know for sure, is that an industry based, templated website will never meet the needs of this business owner, because no attention has been paid to the unique personality, needs … [Read more...]