Why refresh your website for the new year?Great cause for excitement this week; clients have been asking us for help to refresh their websites at the start of the new year. What I find so exciting about that is that I didn't have to remind them!These smart business owners are focused on making sure all their marketing channels are set up to represent their business accurately and enticingly.Website updates - our top 7 tipsPut on your gloves and roll up your … [Read more...]
What Your Email Address Says About Your Business ….
Biggest marketing mistake ever - using your ISP's free email address!Two good reasons NOT to use your internet service provider's email addressHow to handle the change to a domain based email addressNeed a domain name or hosting for your professional email account?Domain names:Email and website hosting:Talk soon,The Hubsite Builder Team … [Read more...]
5 Differences Between Value and Price
How low can you go?In any industry the fact is that no matter how low the price of a product or service, there will always be someone who is willing to offer an even lower price. And so begins the cycle of stripping value from the product or service so that competitors can drop their price by yet another dollar.This unproductive cycle occurs in the website development industry too. Eventually, you end up with a lose-lose-lose situation:Should you aggressively go out and get all the … [Read more...]
Why 99% of Websites Set up by Most Small Businesses are a Waste of Time, Energy & Money
Why I wrote this article and the others in the seriesThis article is one of a series that I was inspired to write out of sheer frustration when a business owner I know fell into the trap of a high pressure sales person to engage his company to build her a six-page templated website.One thing I know for sure, is that an industry-based templated website will never meet the needs of this business owner, because no attention has been paid to the unique personality, needs and tactics of her … [Read more...]
Three Pillars of a Website That Gets Your Business Found
Updated on 2nd October 2018The three foundational pillars that should be firmly in place before you begin to think about your website’s visual design are:StrategyYou want to have clear answers to these questions before you start building your business website or social media profiles:Structure12 questions you want answered clearly by the agency building your website:Content – the “Three R’s” of content that attracts Google’s attentionDid you know that … [Read more...]
Blog Posts That Convert
Business blog posts - why bother?Neil Patel in Search Engine Journal wrote this article in 2012 and it's more relevant than ever! One of the 7 points he makes is that consistent website updates via useful and interesting content in your blog posts helps to build trust with your readers.Read Neil Patel's full article hereWhat does a perfect blog post look like?Derek Halpern, one of my favourite bloggers, from Social Triggers has devised and tested a fantastic guide for the perfect … [Read more...]
Weekend Wrap Up: Email Marketing For Beginners
Why email marketing?"Email is still one of the most effective ways to attract and build customer relationships. Most marketers will tell you that their email subscribers are more engaged and more likely to convert to transactions than their Facebook fans or Twitter followers. Billions of dollars of transactions and value flow through email."- James SlavetWhat is email marketing?AWeber, the world's leading provider of hosted email autoresponders, have just released more free email … [Read more...]
FREE Quiz: How Effective Is Your Website?
Get your business found online quiz...Take this quick quiz to identify for yourself how easily your prospective customers are likely to find your website before they find your competition.Rate each aspect of your website from 1 to 4, with 1 being the lowest performance and 4 being the highest:Rate your website's effectivenessAdd your scores from 1 to 4 for each of the 12 questions, with 1 being the least effective and 4 being the most effective.TOTAL SCORE 36 or … [Read more...]
Weekend Wrap Up With Hubsite Builder!
Welcome to the first weekend wrap up...Each Friday or Saturday I plan to publish a list of 3 to 5 articles, tips or resources that my clients or I have found useful for getting your business found online.Core topics will cover:This weekend's wrap up focuses on blogging for businessGoogle Panda: demanding quality content for your business blogThe success of your business blog depends on you creating great content for your readers. Not only do your readers expect quality … [Read more...]
FREE and EASY – Short Visual Course On Getting Your Business Found Online
Organic SEO that gets your business found in GoogleI know you're really busy running your business so I'll keep this short. I also know that if you're like most business owners, you're struggling to get your business found in Google. So I put together a FREE, short course in a very visual format on Facebook for you.This quick overview outlines what you want to do to get YOUR business ranked high in the search engine results pages.Please remember to click the LIKE button on my … [Read more...]