Why refresh your website for the new year?Great cause for excitement this week; clients have been asking us for help to refresh their websites at the start of the new year. What I find so exciting about that is that I didn't have to remind them!These smart business owners are focused on making sure all their marketing channels are set up to represent their business accurately and enticingly.Website updates - my top 7 tipsThe date in your copyright footer. … [Read more...]
What Your Email Address Says About Your Business ….
Biggest marketing mistake ever - using your ISP's free email address!Two good reasons NOT to use your internet service provider's email addressIt looks and is unprofessional! A domain-based email is a significant part of your core branding strategy - and VERY good value. Your investment is under $20 per year for your domain name and around $145 per year for the hosting, which will also house your website.You're locked in! What will happen to your email account … [Read more...]
5 Differences Between Value and Price
How low can you go?The Common Law of Business Practice Prevents You From Paying a Little & Getting a Lot!”In any industry the fact is that no matter how low the price of a product or service, there will always be someone who is willing to offer an even lower price. And so begins the cycle of stripping value from the product or service so that competitors can drop their price by yet another dollar.This unproductive cycle occurs in the website development industry too. … [Read more...]
Why 99% of Websites Set up by Most Small Businesses Are a Waste of Time, Energy & Money
Why I wrote this article and the others in the seriesThis article is one of a series that I was inspired to write out of sheer frustration when a business owner I know fell into the trap of a high pressure sales person to engage his company to build her a six page, templated website.One thing I know for sure, is that an industry based, templated website will never meet the needs of this business owner, because no attention has been paid to the unique personality, needs … [Read more...]
Three Pillars of a Website That Gets Your Business Found
Updated on 2nd October 2018The three foundational pillars that should be firmly in place before you begin to think about your website’s visual design are:Your online marketing strategy.The structure of your website.The primary content of your site.StrategyYou want to have clear answers to these questions before you start building your business website or social media profiles:What is the purpose of your website? Build a database? Make direct sales? Establish authority? … [Read more...]
Blog Posts That Convert
Business blog posts - why bother?Neil Patel in Search Engine Journal wrote this article in 2012 and it's more relevant than ever!One of the 7 points he makes is that consistent website updates via useful and interesting content in your blog posts helps to build trust with your readers.Read Neil Patel's full article hereWhat does a perfect blog post look like?Derek Halpern, one of my favourite bloggers, from Social Triggers has devised and tested a fantastic guide for … [Read more...]