Why email marketing?
“…email is still one of the most effective ways to attract and build customer relationships. Most marketers will tell you that their email subscribers are more engaged and more likely to convert to transactions than their Facebook fans or Twitter followers. Billions of dollars of transactions and value flow through email.” James Slavet.
What is email marketing?
AWeber, the world’s leading provider of hosted email auto responders, have just released more free email marketing guides. Why I prefer and recommend AWeber is that they use a double opt-in system, protecting both you and your subscriber from complaints about spam. If you are new to email marketing you will discover an abundance of rich resources that demonstrate how get started on email marketing.
The biggest mistake most business owners make with email marketing
Most business owners are pretty excited about their own products, services and programs, and are keen to get their website visitors to sign up to their email list so they can sell their wares… BIG MISTAKE!
Getting a sale from a website is usually a gradual process, characterised by these 3 steps:
- Attract – the content of your blog posts or website pages should be so helpful and attractive to your prospective customers that they want to keep hearing from you – by opting in to your email list. That’s why you need email opt-in forms in many places on your website – to make it easy for your visitors to opt-in.
- Connect – it’s a well known marketing maxim that people buy from people they know, like and trust. That’s why it’s completely unrealistic to send 1 or 2 emails and expect someone who does not feel they know you, let alone trust you, to spend their money on your products, or their time on your FREE services. An auto-responder email service allows you to stay in regular touch with your customers and prospects, giving them the opportunity to get to know, like and trust you – over time.
- Convert – of course the end purpose of your website and your emails is to convert your visitors and readers into customers. A well structured email campaign will support this goal – provided you build your conversion goals on attraction and connection principles.
How to write emails your customers will actually read
James Slavet, on a Forbes blog, identifies 3 key tactics for getting attention in your customer’s crowded in-box.
- Headlines matter
- Have a voice
- Be timely
Click here for the full article where James Slavet reveals how to write emails that your prospects will actually look forward to reading.
How To Turn Your Blog Visitors Into Subscribers – Video
In this video Derek Halpern’s cutting edge critique of Chris Ducker’s virtual business lifestyle website reveals where to place your opt-in forms for turning blog visitors into subscribers. His recommendations make a lot of sense and I will be applying some of them to the HubSite Builder blog, so look out for changes soon.
Here’s To Getting YOUR Business Found Online!