Biggest marketing mistake ever - using your ISP's free email address!Two good reasons NOT to use your internet service provider's email addressIt looks and is unprofessional! A domain-based email is a significant part of your core branding strategy - and VERY good value. Your investment is under $20 per year for your domain name and around $145 per year for the hosting, which will also house your website.You're locked in! What will happen to your email account … [Read more...]
How To Use Social Networking To Grow Your Business …
Why bother with social media for networking?Online networking has the same purpose as offline networking - to build relationships! And we build quality relationships by adding value to other people's lives - both online and offline.In the online business context we add value to others by sharing content, tips and ideas that may help our readers and followers to get a better result in their personal life or business, depending on our area of skill and expertise.Have any … [Read more...]
Top 3 Benefits of FAQ Pages
Why your website needs a frequently asked questions (FAQ) page ...Do you get emails from your clients asking you for solutions to problems they may be having or simply with questions about your products and services? Most business owners do and responding to those questions can consume a lot of your time, even if you have a dedicated support team.Here's a simple solution to that problem:People with questions email them to you or your support desk.You or your support team … [Read more...]
5 Differences Between Value and Price
How low can you go?The Common Law of Business Practice Prevents You From Paying a Little & Getting a Lot!”In any industry the fact is that no matter how low the price of a product or service, there will always be someone who is willing to offer an even lower price. And so begins the cycle of stripping value from the product or service so that competitors can drop their price by yet another dollar.This unproductive cycle occurs in the website development industry too. … [Read more...]
Google Adwords | $10,000 Per Month For Not For Profits!
Google's free and low-cost services can almost run your business for you ...Hands up if you have a free Gmail account! Are you using the free cloud storage (Drive), the free calendar and the other free office and productivity tools that come with your Gmail account - YouTube, Docs, Sheets, Slides, Forms (great for surveys) and Drawings?Cloud AND desktop!While the primary storage place for all these resources is in the cloud, you can sync Google Drive to your desktop for offline … [Read more...]
Is Your Website Playing To The Right Audience?
Why matching your marketing content and style to your audience matters ...When I'm asked what style of music I like, I usually reply, "Pretty much everything from Bowie to Bach! But I'm not really into headbanging or what I call techno-funk, music that has no soul - in my humble opinion :)."As you can see, my musical tastes are fairly diverse and I confess to being shocked at a performance by the Australian Chamber Orchestra some years ago, when several people walked out … [Read more...]