Biggest marketing mistake ever - using your ISP's free email address!Two good reasons NOT to use your internet service provider's email addressHow to handle the change to a domain based email addressNeed a domain name or hosting for your professional email account?Domain names:Email and website hosting:Talk soon,The Hubsite Builder Team … [Read more...]
How To Use Social Networking To Grow Your Business
Why bother with social media for networking?Online networking has the same purpose as offline networking - to build relationships! And we build quality relationships by adding value to other people's lives - both online and offline.In the online business context we add value to others by sharing content, tips and ideas that may help our readers and followers to get a better result in their personal life or business, depending on our area of skill and expertise.Have any … [Read more...]
Top 3 Benefits of FAQ Pages
Why your website needs a frequently asked questions (FAQ) page ...Do you get emails from your clients asking you for solutions to problems they may be having or simply with questions about your products and services? Most business owners do and responding to those questions can consume a lot of your time, even if you have a dedicated support team.Here's a simple solution to that problem:Top 3 benefits of setting up an FAQ page are:Need help in setting up an FAQ page … [Read more...]
5 Differences Between Value and Price
How low can you go?In any industry the fact is that no matter how low the price of a product or service, there will always be someone who is willing to offer an even lower price. And so begins the cycle of stripping value from the product or service so that competitors can drop their price by yet another dollar.This unproductive cycle occurs in the website development industry too. Eventually, you end up with a lose-lose-lose situation:Should you aggressively go out and get all the … [Read more...]
Google Ads | $10,000 Per Month For Not For Profits!
Google's free and low-cost services can almost run your business for you ...Hands up if you have a free Gmail account! Are you using the free cloud storage (Drive), the free calendar and the other free office and productivity tools that come with your Gmail account - YouTube, Docs, Sheets, Slides, Forms (great for surveys) and Drawings?Cloud AND desktop!While the primary storage place for all these resources is in the cloud, you can sync Google Drive to your desktop for offline … [Read more...]
Is Your Website Playing To The Right Audience?
Why matching your marketing content and style to your audience matters ...When I'm asked what style of music I like, I usually reply, "Pretty much everything from Bowie to Bach! But I'm not really into headbanging or what I call techno-funk, music that has no soul - in my humble opinion."As you can see, my musical tastes are fairly diverse and I confess to being shocked at a performance by the Australian Chamber Orchestra some years ago, when several people walked out the … [Read more...]
Why WordPress Works FOR You!
WordPress is the platform of choice for more than 20% of websitesWordPress is open source web software that you can install on your web server to create your website, blog, community or network. WordPress started out as a tool for blogging, but has evolved into a full-fledged Content Management System (CMS), capable of powering websites, networks and communities.It's easy to make the mistake of classifying WordPress as just a blogging platform. Because you can still use WordPress … [Read more...]
Why Every Business Needs A Responsive Website…
What are responsive websites?Responsive web design is the approach to designing and developing a website so that it is optimised for a wide range of devices, from mobile phones to tablets to desktop computers. An optimised experience allows users to read and navigate the website with a minimum of resizing, panning, and scrolling.How do responsive websites work?Basically, the menus, images and page content respond to the size of the screen you are using by rearranging themselves so … [Read more...]
Blog Posts That Convert
Business blog posts - why bother?Neil Patel in Search Engine Journal wrote this article in 2012 and it's more relevant than ever! One of the 7 points he makes is that consistent website updates via useful and interesting content in your blog posts helps to build trust with your readers.Read Neil Patel's full article hereWhat does a perfect blog post look like?Derek Halpern, one of my favourite bloggers, from Social Triggers has devised and tested a fantastic guide for the perfect … [Read more...]
FREE Quiz: How Effective Is Your Website?
Get your business found online quiz...Take this quick quiz to identify for yourself how easily your prospective customers are likely to find your website before they find your competition.Rate each aspect of your website from 1 to 4, with 1 being the lowest performance and 4 being the highest:Rate your website's effectivenessAdd your scores from 1 to 4 for each of the 12 questions, with 1 being the least effective and 4 being the most effective.TOTAL SCORE 36 or … [Read more...]