Google’s goal for search ...When someone searches for a topic or a product on a mobile device, Google’s goal is to deliver the most relevant and timely results - even if the information lives on mobile-friendly web pages or apps.As more and more people (up to 60%) use mobile devices to search or use the internet, Google’s algorithms have to adapt to these usage patterns.Previously, Google has published information that guides you in setting up your site correctly to be viewable on … [Read more...]
Why 99% of Websites Set up by Most Small Businesses Are a Waste of Time, Energy & Money
Why I wrote this article and the others in the seriesThis article is one of a series that I was inspired to write out of sheer frustration when a business owner I know fell into the trap of a high pressure sales person to engage his company to build her a six page, templated website.One thing I know for sure, is that an industry based, templated website will never meet the needs of this business owner, because no attention has been paid to the unique personality, needs … [Read more...]
Why WordPress Works FOR You!
WordPress is the platform of choice for more than 20% of websitesWordPress is open source web software that you can install on your web server to create your website, blog, community or network. WordPress started out as a tool for blogging, but has evolved into a full-fledged Content Management System (CMS), capable of powering websites, networks and communities.It's easy to make the mistake of classifying WordPress as just a blogging platform. Because you can still use WordPress … [Read more...]
Three Pillars of a Website That Gets Your Business Found
Updated on 2nd October 2018The three foundational pillars that should be firmly in place before you begin to think about your website’s visual design are:Your online marketing strategy.The structure of your website.The primary content of your site.StrategyYou want to have clear answers to these questions before you start building your business website or social media profiles:What is the purpose of your website? Build a database? Make direct sales? Establish authority? … [Read more...]
Why Every Business Needs A Responsive Website…
What are responsive websites?Responsive web design is the approach to designing and developing a website so that it is optimised for a wide range of devices, from mobile phones to tablets to desktop computers. An optimised experience allows users to read and navigate the website with a minimum of resizing, panning, and scrolling.How do responsive websites work?Basically, the menus, images and page content respond to the size of the screen you are using by rearranging themselves so … [Read more...]