Why matching your marketing content and style to your audience matters ...When I'm asked what style of music I like, I usually reply, "Pretty much everything from Bowie to Bach! But I'm not really into headbanging or what I call techno-funk, music that has no soul - in my humble opinion :)."As you can see, my musical tastes are fairly diverse and I confess to being shocked at a performance by the Australian Chamber Orchestra some years ago, when several people walked out the auditorium … [Read more...]
Why WordPress Works FOR You!
WordPress is the platform of choice for more than 20% of websitesWordPress is open source web software that you can install on your web server to create your website, blog, community or network. WordPress started out as a tool for blogging, but has evolved into a full-fledged Content Management System (CMS), capable of powering websites, networks and communities.It's easy to make the mistake of classifying WordPress as just a blogging platform. Because you can still use WordPress just … [Read more...]
Three Pillars of a Website That Gets Your Business Found
Updated on 2nd October 2018The three foundational pillars that should be firmly in place before you begin to think about your website’s visual design are:Your online marketing strategy. The structure of your website. The primary content of your site.Strategy You want to have clear answers to these questions before you start building your business website or social media profiles:What is the purpose of your website? Build a database? Make direct sales? Establish … [Read more...]
Why Every Business Needs A Responsive Website…
What are responsive websites?Responsive web design is the approach to designing and developing a website so that it is optimised for a wide range of devices, from mobile phones to tablets to desktop computers. An optimised experience allows users to read and navigate the website with a minimum of resizing, panning, and scrolling. How do responsive websites work? Basically, the menus, images and page content respond to the size of the screen you are using by rearranging themselves so that … [Read more...]
Optimise Your YouTube Videos to Boost Your Organic SEO!
Why you want to optimise your YouTube channel ...Google loves YouTube!Google owns YouTube, Google is the most popular search engine and YouTube is the fourth most popular search engine and is also a social media channel where channel owners can interact with their viewers and subscribers. When you put all of that together you can see that YouTube has the potential to be leveraged to put you and your business on the first page of Google. You have to TELL Google that the content on your … [Read more...]
Blog Posts That Convert
Business blog posts - why bother?Neil Patel in Search Engine Journal wrote this article in 2012 and it's more relevant than ever!One of the 7 points he makes is that consistent website updates via useful and interesting content in your blog posts helps to build trust with your readers.Read Neil Patel's full article here What does a perfect blog post look like? Derek Halpern, one of my favourite bloggers, from Social Triggers has devised and tested a fantastic guide for the … [Read more...]