What is online presence?Your business has a strong online presence if it is easily found when a client or potential customer searches online for the products or services offered by your business. You would know from your own experience of using the internet that most people look only at the first page or two of search results.So, your goal for your business website is to make it easy for customers and potential customers to find your business by having your online … [Read more...]
Why WordPress Works FOR You!
WordPress is the platform of choice for more than 20% of websitesWordPress is open source web software that you can install on your web server to create your website, blog, community or network. WordPress started out as a tool for blogging, but has evolved into a full-fledged Content Management System (CMS), capable of powering websites, networks and communities.It's easy to make the mistake of classifying WordPress as just a blogging platform. Because you can still use WordPress … [Read more...]
Organic SEO Made Easy – Just Write Some Blog Posts!
Blog Posts - the key to successful organic search engine optimisation ...Last week a client whose website we built asked for feedback on how they're going with writing their own blog posts. While the standard of the writing is high and the information is useful to their target market, the post was completely lacking in any clues to help search engines, including Google, rank the post well.SEO optimisation for people AND GoogleHere's what you want to do to get Google to pay attention … [Read more...]
Business Blogging | How To Create Mouth-Watering Content
Valuable video presentation by Nathalie Lussier on blogging for businessThank you Nathalie for your entertaining video receipe that reveals the ingredients for cooking up a successful business blog:Here's To Getting YOUR Business Found On Google,The Hubsite Builder Team … [Read more...]
Weekend Wrap Up: 5 Top Tips For A Great Business Blog
Blogging for business: answers to some of your questions!For some reason it seems that almost every live and email business conversation I've had in the last two weeks has been about blogging, and the most common questions that people ask me include:Advance notice of Hubsite Builder's webinar series on blogging for businessBecause I've become aware of the huge number of business owners in the Baby Boomer age group who are struggling with both the reasons for and the … [Read more...]
Weekend Wrap Up: Business Blogs – Are They Still Relevant?
Why you want a blog for your business...Nina Hendry of Smart Company Australia writes about the rules and rewards of blogging as a strategy to build your business and uncovered these facts about blog readers:I can almost hear you saying, "But what if I can't write?"James Chartrand shares some great guidance to aspiring business blog writers in his Copy Blogger article, How to Turn Yourself Into a Damn Fine Writer.He reminds us that:Read the entire article by James … [Read more...]
FREE Quiz: How Effective Is Your Website?
Get your business found online quiz...Take this quick quiz to identify for yourself how easily your prospective customers are likely to find your website before they find your competition.Rate each aspect of your website from 1 to 4, with 1 being the lowest performance and 4 being the highest:Rate your website's effectivenessAdd your scores from 1 to 4 for each of the 12 questions, with 1 being the least effective and 4 being the most effective.TOTAL SCORE 36 or … [Read more...]
Weekend Wrap Up With Hubsite Builder!
Welcome to the first weekend wrap up...Each Friday or Saturday I plan to publish a list of 3 to 5 articles, tips or resources that my clients or I have found useful for getting your business found online.Core topics will cover:This weekend's wrap up focuses on blogging for businessGoogle Panda: demanding quality content for your business blogThe success of your business blog depends on you creating great content for your readers. Not only do your readers expect quality … [Read more...]
How To B.O.O.S.T. Your Business With An Integrated Blog
Use the B.O.O.S.T. formula to get your business found onlineWhy you want to leverage the power of an integrated blogQuickly read this short post about why you want to integrate your blog with your website to B.O.O.S.T. your online presence and profits, then come back to the next section of this post to discover how to blog for presence and profits...How to blog for online presence and profitsTo save you the hassle of scouring the web for information about how to blog … [Read more...]
Organic SEO Technology Tip 3 – 5 Social Media Mobilisers To Connect You With Your Tribe
Previous organic SEO technology tips:Video - part of the most effective marketing channel for small business owners in historyIf you're anything like I am, an ordinary business owner with (in my case) a very ordinary appearance, then you may have been avoiding putting yourself in front of a camera to make videos for your site. If that's true for you, then I'm here to tell you in no uncertain terms - get over it! You're missing the marketing boat!How video boosts your online … [Read more...]