What is online presence?Your business has a strong online presence if it is easily found when a client or potential customer searches online for the products or services offered by your business. You would know from your own experience of using the internet that most people look only at the first page or two of search results.So, your goal for your business website is to make it easy for customers and potential customers to find your business by having your online … [Read more...]
Why WordPress Works FOR You!
WordPress is the platform of choice for more than 20% of websitesWordPress is open source web software that you can install on your web server to create your website, blog, community or network. WordPress started out as a tool for blogging, but has evolved into a full-fledged Content Management System (CMS), capable of powering websites, networks and communities.It's easy to make the mistake of classifying WordPress as just a blogging platform. Because you can still use WordPress … [Read more...]
Organic SEO Made Easy – Just Write Some Blog Posts!
Blog Posts - the key to successful organic search engine optimisation ...Last week a client whose website we built asked for feedback on how they're going with writing their own blog posts. While the standard of the writing is high and the information is useful to their target market, the post was completely lacking in any clues to help search engines, including Google, rank the post well.SEO optimisation for people AND GoogleHere's what you want to do to get Google to pay … [Read more...]
Business Blogging | How To Create Mouth-Watering Content
Valuable video presentation by Nathalie Lussier on blogging for businessThank you Nathalie for your entertaining video receipe that reveals the ingredients for cooking up a successful business blog:Why you want to blog for your business How to identify who is most likely to read your blog What to blog about How to structure your business blog posts When to blog How to link your blog to your social media activity How to identify your blogging styleHere's To … [Read more...]
Weekend Wrap Up: 5 Top Tips For A Great Business Blog…
Blogging For Business: Answers To Some Of Your Questions!For some reason it seems that almost every live and email business conversation I've had in the last two weeks has been about blogging and the most common questions that people ask me include:Why bother with a business blog - doesn't it just take up a lot of time? How will I know if anyone reads my business blog? If I do start a business blog how can I get it found in the search engines?Advance notice of Hubsite Builder's … [Read more...]
Weekend Wrap Up: Business Blogs – Are They Still Relevant?
Why you want a blog for your business...Nina Hendry of Smart Company Australia writes about the rules and rewards of blogging as a strategy to build your business and uncoverd these facts about blog readers:89% are swayed by a blogger's review of a product or service and would like to try it for themselves.89% make the purchasing decisions in their household and of these, 87% have learnt about a new product or service via a blog.81% notice banner advertisements displayed next to the … [Read more...]