Biggest marketing mistake ever - using your ISP's free email address!Two good reasons NOT to use your internet service provider's email addressIt looks and is unprofessional! A domain-based email is a significant part of your core branding strategy - and VERY good value. Your investment is under $20 per year for your domain name and around $145 per year for the hosting, which will also house your website.You're locked in! What will happen to your email account … [Read more...]
How To Use Social Networking To Grow Your Business …
Why bother with social media for networking?Online networking has the same purpose as offline networking - to build relationships! And we build quality relationships by adding value to other people's lives - both online and offline.In the online business context we add value to others by sharing content, tips and ideas that may help our readers and followers to get a better result in their personal life or business, depending on our area of skill and expertise.Have any … [Read more...]
5 Differences Between Value and Price
How low can you go?The Common Law of Business Practice Prevents You From Paying a Little & Getting a Lot!”In any industry the fact is that no matter how low the price of a product or service, there will always be someone who is willing to offer an even lower price. And so begins the cycle of stripping value from the product or service so that competitors can drop their price by yet another dollar.This unproductive cycle occurs in the website development industry too. … [Read more...]
3 Deadly Sins of Omission That Will Prevent A Powerful Online Presence
What is online presence?Your business has a strong online presence if it is easily found when a client or potential customer searches online for the products or services offered by your business. You would know from your own experience of using the internet that most people look only at the first page or two of search results.So, your goal for your business website is to make it easy for customers and potential customers to find your business by having your online … [Read more...]
Google Adwords | $10,000 Per Month For Not For Profits!
Google's free and low-cost services can almost run your business for you ...Hands up if you have a free Gmail account! Are you using the free cloud storage (Drive), the free calendar and the other free office and productivity tools that come with your Gmail account - YouTube, Docs, Sheets, Slides, Forms (great for surveys) and Drawings?Cloud AND desktop!While the primary storage place for all these resources is in the cloud, you can sync Google Drive to your desktop for offline … [Read more...]
Three Pillars of a Website That Gets Your Business Found
Updated on 2nd October 2018The three foundational pillars that should be firmly in place before you begin to think about your website’s visual design are:Your online marketing strategy.The structure of your website.The primary content of your site.StrategyYou want to have clear answers to these questions before you start building your business website or social media profiles:What is the purpose of your website? Build a database? Make direct sales? Establish authority? … [Read more...]