Biggest marketing mistake ever - using your ISP's free email address!Two good reasons NOT to use your internet service provider's email addressHow to handle the change to a domain based email addressNeed a domain name or hosting for your professional email account?Domain names:Email and website hosting:Talk soon,The Hubsite Builder Team … [Read more...]
How To Use Social Networking To Grow Your Business
Why bother with social media for networking?Online networking has the same purpose as offline networking - to build relationships! And we build quality relationships by adding value to other people's lives - both online and offline.In the online business context we add value to others by sharing content, tips and ideas that may help our readers and followers to get a better result in their personal life or business, depending on our area of skill and expertise.Have any … [Read more...]
5 Differences Between Value and Price
How low can you go?In any industry the fact is that no matter how low the price of a product or service, there will always be someone who is willing to offer an even lower price. And so begins the cycle of stripping value from the product or service so that competitors can drop their price by yet another dollar.This unproductive cycle occurs in the website development industry too. Eventually, you end up with a lose-lose-lose situation:Should you aggressively go out and get all the … [Read more...]
3 Deadly Sins of Omission That Will Prevent A Powerful Online Presence
What is online presence?Your business has a strong online presence if it is easily found when a client or potential customer searches online for the products or services offered by your business. You would know from your own experience of using the internet that most people look only at the first page or two of search results.So, your goal for your business website is to make it easy for customers and potential customers to find your business by having your online … [Read more...]
Google Ads | $10,000 Per Month For Not For Profits!
Google's free and low-cost services can almost run your business for you ...Hands up if you have a free Gmail account! Are you using the free cloud storage (Drive), the free calendar and the other free office and productivity tools that come with your Gmail account - YouTube, Docs, Sheets, Slides, Forms (great for surveys) and Drawings?Cloud AND desktop!While the primary storage place for all these resources is in the cloud, you can sync Google Drive to your desktop for offline … [Read more...]
Three Pillars of a Website That Gets Your Business Found
Updated on 2nd October 2018The three foundational pillars that should be firmly in place before you begin to think about your website’s visual design are:StrategyYou want to have clear answers to these questions before you start building your business website or social media profiles:Structure12 questions you want answered clearly by the agency building your website:Content – the “Three R’s” of content that attracts Google’s attentionDid you know that … [Read more...]
Why Every Business Needs A Responsive Website…
What are responsive websites?Responsive web design is the approach to designing and developing a website so that it is optimised for a wide range of devices, from mobile phones to tablets to desktop computers. An optimised experience allows users to read and navigate the website with a minimum of resizing, panning, and scrolling.How do responsive websites work?Basically, the menus, images and page content respond to the size of the screen you are using by rearranging themselves so … [Read more...]
How To Optimise Your Facebook Cover Image
Facebook timeline wants you to go visual!Photos, images and videos now take centre stage on your Facebook business page - that seems to be the main idea behind Facebook's introduction of the new format for business pages. And just in case you hadn't noticed - you don't have a choice! It's Facebook's way or nothing!Timeline wants you to tell your business's storyThe concept and implementation of a timeline encourage business owners to tell the story of their business from start up to … [Read more...]
Weekend Wrap Up: Email Marketing For Beginners
Why email marketing?"Email is still one of the most effective ways to attract and build customer relationships. Most marketers will tell you that their email subscribers are more engaged and more likely to convert to transactions than their Facebook fans or Twitter followers. Billions of dollars of transactions and value flow through email."- James SlavetWhat is email marketing?AWeber, the world's leading provider of hosted email autoresponders, have just released more free email … [Read more...]
Video – Coach Deb Answers: Why Bother With Social Media?
Coach Deb predicted social media trends ten years ago!My clients, especially those "of a certain age" often express frustration about using social media (social networking), and ask "Why bother?" so when I met up with Coach Deb, a globally recognised authority on the subject, in Sydney recently, I was absolutely delighted when she generously answered that question in this exclusive video interview.Video (3 min 12 sec) Coach Deb answers: why bother with social media?Here's … [Read more...]