Why your website needs a frequently asked questions (FAQ) page ...Do you get emails from your clients asking you for solutions to problems they may be having or simply with questions about your products and services? Most business owners do and responding to those questions can consume a lot of your time, even if you have a dedicated support team.Here's a simple solution to that problem:People with questions email them to you or your support desk.You or your support team … [Read more...]
3 Deadly Sins of Omission That Will Prevent A Powerful Online Presence
What is online presence?Your business has a strong online presence if it is easily found when a client or potential customer searches online for the products or services offered by your business. You would know from your own experience of using the internet that most people look only at the first page or two of search results.So, your goal for your business website is to make it easy for customers and potential customers to find your business by having your online … [Read more...]
Why 99% of Websites Set up by Most Small Businesses Are a Waste of Time, Energy & Money
Why I wrote this article and the others in the seriesThis article is one of a series that I was inspired to write out of sheer frustration when a business owner I know fell into the trap of a high pressure sales person to engage his company to build her a six page, templated website.One thing I know for sure, is that an industry based, templated website will never meet the needs of this business owner, because no attention has been paid to the unique personality, needs … [Read more...]
Three Pillars of a Website That Gets Your Business Found
Updated on 2nd October 2018The three foundational pillars that should be firmly in place before you begin to think about your website’s visual design are:Your online marketing strategy.The structure of your website.The primary content of your site.StrategyYou want to have clear answers to these questions before you start building your business website or social media profiles:What is the purpose of your website? Build a database? Make direct sales? Establish authority? … [Read more...]
Video – Coach Deb Answers: Why Bother With Social Media?
Coach Deb predicted social media trends ten years ago!My clients, especially those "of a certain age" often express frustration about using social media (social networking), and ask "Why bother?" so when I met up with Coach Deb, a globally recognised authority on the subject, in Sydney recently, I was absolutely delighted when she generously answered that question in this exclusive video interview.Video (3 min 12 sec) Coach Deb answers: why bother with social media?Here's some of … [Read more...]
FREE Organic SEO – Top 20 Tips To Optimise Google My Business And Boost Your Local Search Results
A Step By Step Guide To Optimising Google My Business (video)Top 20 Tips For Using Google My Business To Boost Your Organic SEO In Local SearchMy last post explained the basics of setting up your Google My Business account. The following tips demonstrate how to get the most out of Google My Business in order to boost your local search presence:Every business has its place on Google, BUT you must CLAIM your business place! Start by following the steps in my previous post.When … [Read more...]