Why refresh your website for the new year?Great cause for excitement this week; clients have been asking us for help to refresh their websites at the start of the new year. What I find so exciting about that is that I didn't have to remind them!These smart business owners are focused on making sure all their marketing channels are set up to represent their business accurately and enticingly.Website updates - my top 7 tipsThe date in your copyright footer. … [Read more...]
Free Local Listings To Get Your Business Found In Google
Top 7 benefits of adding your business to local listing sites:Amplify your online presence. Improve your local visibility. Get found in more places more often. Leverage word of mouth from reviews. Boost your business reputation. Increase your brand awareness. Boost your SEO.Use the N.A.P. rule for local listing sites to help Google to help you! N.A.P. stands for:Name Address PhoneGoogle needs to see your business name, address and phone number in the exact same … [Read more...]
What Your Email Address Says About Your Business ….
Biggest marketing mistake ever - using your ISP's free email address!Two good reasons NOT to use your internet service provider's email addressIt looks and is unprofessional! A domain-based email is a significant part of your core branding strategy - and VERY good value. Your investment is under $20 per year for your domain name and around $145 per year for the hosting, which will also house your website.You're locked in! What will happen to your email account … [Read more...]
Top 3 Benefits of FAQ Pages
Why your website needs a frequently asked questions (FAQ) page ...Do you get emails from your clients asking you for solutions to problems they may be having or simply with questions about your products and services? Most business owners do and responding to those questions can consume a lot of your time, even if you have a dedicated support team.Here's a simple solution to that problem:People with questions email them to you or your support desk.You or your support team … [Read more...]
5 Differences Between Value and Price
How low can you go?The Common Law of Business Practice Prevents You From Paying a Little & Getting a Lot!”In any industry the fact is that no matter how low the price of a product or service, there will always be someone who is willing to offer an even lower price. And so begins the cycle of stripping value from the product or service so that competitors can drop their price by yet another dollar.This unproductive cycle occurs in the website development industry too. … [Read more...]
3 Deadly Sins of Omission That Will Prevent A Powerful Online Presence
What is online presence?Your business has a strong online presence if it is easily found when a client or potential customer searches online for the products or services offered by your business. You would know from your own experience of using the internet that most people look only at the first page or two of search results.So, your goal for your business website is to make it easy for customers and potential customers to find your business by having your online … [Read more...]