Why refresh your website for the new year?Great cause for excitement this week; clients have been asking us for help to refresh their websites at the start of the new year. What I find so exciting about that is that I didn't have to remind them!These smart business owners are focused on making sure all their marketing channels are set up to represent their business accurately and enticingly.Website updates - our top 7 tipsPut on your gloves and roll up your … [Read more...]
Free Local Listings To Get Your Business Found In Google
Top 7 benefits of adding your business to local listing sites:Use the N.A.P. rule for local listing sites to help Google to help you!N.A.P. stands for:Google needs to see your business name, address and phone number in the exact same format on every local site so it can identify your business as the same business on each listing. For example, if you list your address as 37 Smith St, Jamestown NSW on one listing and as 37 Smith Street, Jamestown NSW 2001 on another … [Read more...]
What Your Email Address Says About Your Business ….
Biggest marketing mistake ever - using your ISP's free email address!Two good reasons NOT to use your internet service provider's email addressHow to handle the change to a domain based email addressNeed a domain name or hosting for your professional email account?Domain names:Email and website hosting: … [Read more...]
Top 3 Benefits of FAQ Pages
Why your website needs a frequently asked questions (FAQ) page ...Do you get emails from your clients asking you for solutions to problems they may be having or simply with questions about your products and services? Most business owners do and responding to those questions can consume a lot of your time, even if you have a dedicated support team.Here's a simple solution to that problem:Top 3 benefits of setting up an FAQ page are:Need help in setting up an FAQ page … [Read more...]
5 Differences Between Value and Price
How low can you go?In any industry the fact is that no matter how low the price of a product or service, there will always be someone who is willing to offer an even lower price. And so begins the cycle of stripping value from the product or service so that competitors can drop their price by yet another dollar.This unproductive cycle occurs in the website development industry too. Eventually, you end up with a lose-lose-lose situation:Should you aggressively go out and get all the … [Read more...]
3 Deadly Sins of Omission That Will Prevent A Powerful Online Presence
What is online presence?Your business has a strong online presence if it is easily found when a client or potential customer searches online for the products or services offered by your business. You would know from your own experience of using the internet that most people look only at the first page or two of search results.So, your goal for your business website is to make it easy for customers and potential customers to find your business by having your online … [Read more...]