Top 7 benefits of adding your business to local listing sites:Use the N.A.P. rule for local listing sites to help Google to help you!N.A.P. stands for:Google needs to see your business name, address and phone number in the exact same format on every local site so it can identify your business as the same business on each listing. For example, if you list your address as 37 Smith St, Jamestown NSW on one listing and as 37 Smith Street, Jamestown NSW 2001 on another … [Read more...]
3 Deadly Sins of Omission That Will Prevent A Powerful Online Presence
What is online presence?Your business has a strong online presence if it is easily found when a client or potential customer searches online for the products or services offered by your business. You would know from your own experience of using the internet that most people look only at the first page or two of search results.So, your goal for your business website is to make it easy for customers and potential customers to find your business by having your online … [Read more...]
Google Ads | $10,000 Per Month For Not For Profits!
Google's free and low-cost services can almost run your business for you ...Hands up if you have a free Gmail account! Are you using the free cloud storage (Drive), the free calendar and the other free office and productivity tools that come with your Gmail account - YouTube, Docs, Sheets, Slides, Forms (great for surveys) and Drawings?Cloud AND desktop!While the primary storage place for all these resources is in the cloud, you can sync Google Drive to your desktop for offline … [Read more...]
Why You Want A Mobile Friendly Website Before April 21st 2015
Google’s goal for search ...When someone searches for a topic or a product on a mobile device, Google’s goal is to deliver the most relevant and timely results - even if the information lives on mobile-friendly web pages or apps.As more and more people (up to 60%) use mobile devices to search or use the internet, Google’s algorithms have to adapt to these usage patterns.Previously, Google has published information that guides you in setting up your site correctly to be viewable on … [Read more...]
Why 99% of Websites Set up by Most Small Businesses are a Waste of Time, Energy & Money
Why I wrote this article and the others in the seriesThis article is one of a series that I was inspired to write out of sheer frustration when a business owner I know fell into the trap of a high pressure sales person to engage his company to build her a six-page templated website.One thing I know for sure, is that an industry-based templated website will never meet the needs of this business owner, because no attention has been paid to the unique personality, needs and tactics of her … [Read more...]
Why WordPress Works FOR You!
WordPress is the platform of choice for more than 20% of websitesWordPress is open source web software that you can install on your web server to create your website, blog, community or network. WordPress started out as a tool for blogging, but has evolved into a full-fledged Content Management System (CMS), capable of powering websites, networks and communities.It's easy to make the mistake of classifying WordPress as just a blogging platform. Because you can still use WordPress … [Read more...]
Three Pillars of a Website That Gets Your Business Found
Updated on 2nd October 2018The three foundational pillars that should be firmly in place before you begin to think about your website’s visual design are:StrategyYou want to have clear answers to these questions before you start building your business website or social media profiles:Structure12 questions you want answered clearly by the agency building your website:Content – the “Three R’s” of content that attracts Google’s attentionDid you know that … [Read more...]
Organic SEO Wins The Rankings War!
Organic or paid search engine optimisation – how do you decide?Your number one goal as a business owner online is for your potential clients and customers to find your website on the search engine results page before they find your competitors’ website.To achieve this, you want your business website to show up on the first search engine results page.You probably know that the two main ways of going about achieving this are:But which is more effective in getting your website to … [Read more...]
Weekend Wrap Up: 5 Top Tips For A Great Business Blog
Blogging for business: answers to some of your questions!For some reason it seems that almost every live and email business conversation I've had in the last two weeks has been about blogging, and the most common questions that people ask me include:Advance notice of Hubsite Builder's webinar series on blogging for businessBecause I've become aware of the huge number of business owners in the Baby Boomer age group who are struggling with both the reasons for and the … [Read more...]
FREE Quiz: How Effective Is Your Website?
Get your business found online quiz...Take this quick quiz to identify for yourself how easily your prospective customers are likely to find your website before they find your competition.Rate each aspect of your website from 1 to 4, with 1 being the lowest performance and 4 being the highest:Rate your website's effectivenessAdd your scores from 1 to 4 for each of the 12 questions, with 1 being the least effective and 4 being the most effective.TOTAL SCORE 36 or … [Read more...]