How low can you go?In any industry the fact is that no matter how low the price of a product or service, there will always be someone who is willing to offer an even lower price. And so begins the cycle of stripping value from the product or service so that competitors can drop their price by yet another dollar.This unproductive cycle occurs in the website development industry too. Eventually, you end up with a lose-lose-lose situation:Should you aggressively go out and get all the … [Read more...]
3 Deadly Sins of Omission That Will Prevent A Powerful Online Presence
What is online presence?Your business has a strong online presence if it is easily found when a client or potential customer searches online for the products or services offered by your business. You would know from your own experience of using the internet that most people look only at the first page or two of search results.So, your goal for your business website is to make it easy for customers and potential customers to find your business by having your online … [Read more...]
Why 99% of Websites Set up by Most Small Businesses are a Waste of Time, Energy & Money
Why I wrote this article and the others in the seriesThis article is one of a series that I was inspired to write out of sheer frustration when a business owner I know fell into the trap of a high pressure sales person to engage his company to build her a six-page templated website.One thing I know for sure, is that an industry-based templated website will never meet the needs of this business owner, because no attention has been paid to the unique personality, needs and tactics of her … [Read more...]
Why WordPress Works FOR You!
WordPress is the platform of choice for more than 20% of websitesWordPress is open source web software that you can install on your web server to create your website, blog, community or network. WordPress started out as a tool for blogging, but has evolved into a full-fledged Content Management System (CMS), capable of powering websites, networks and communities.It's easy to make the mistake of classifying WordPress as just a blogging platform. Because you can still use WordPress … [Read more...]
Three Pillars of a Website That Gets Your Business Found
Updated on 2nd October 2018The three foundational pillars that should be firmly in place before you begin to think about your website’s visual design are:StrategyYou want to have clear answers to these questions before you start building your business website or social media profiles:Structure12 questions you want answered clearly by the agency building your website:Content – the “Three R’s” of content that attracts Google’s attentionDid you know that … [Read more...]
Blog Posts That Convert
Business blog posts - why bother?Neil Patel in Search Engine Journal wrote this article in 2012 and it's more relevant than ever! One of the 7 points he makes is that consistent website updates via useful and interesting content in your blog posts helps to build trust with your readers.Read Neil Patel's full article hereWhat does a perfect blog post look like?Derek Halpern, one of my favourite bloggers, from Social Triggers has devised and tested a fantastic guide for the perfect … [Read more...]
Organic SEO Wins The Rankings War!
Organic or paid search engine optimisation – how do you decide?Your number one goal as a business owner online is for your potential clients and customers to find your website on the search engine results page before they find your competitors’ website.To achieve this, you want your business website to show up on the first search engine results page.You probably know that the two main ways of going about achieving this are:But which is more effective in getting your website to … [Read more...]
FREE Quiz: How Effective Is Your Website?
Get your business found online quiz...Take this quick quiz to identify for yourself how easily your prospective customers are likely to find your website before they find your competition.Rate each aspect of your website from 1 to 4, with 1 being the lowest performance and 4 being the highest:Rate your website's effectivenessAdd your scores from 1 to 4 for each of the 12 questions, with 1 being the least effective and 4 being the most effective.TOTAL SCORE 36 or … [Read more...]
How To B.O.O.S.T. Your Business With An Integrated Blog
Use the B.O.O.S.T. formula to get your business found onlineWhy you want to leverage the power of an integrated blogQuickly read this short post about why you want to integrate your blog with your website to B.O.O.S.T. your online presence and profits, then come back to the next section of this post to discover how to blog for presence and profits...How to blog for online presence and profitsTo save you the hassle of scouring the web for information about how to blog … [Read more...]
Is Your Homepage Working For Or Against You?
Website designer's and developer's tips to BOOST your online presenceAt Hubsite Builder, we have developed a system we call B.O.O.S.T.S. to teach our clients how to leverage the advanced organic search engine optimization (SEO) features of Hubsite Builder's website design and development software.The second "O" in Hubsite Builder's B.O.O.S.T.S. system stands for the word "ONE", meaning ONE PURPOSE PER PAGE.The ONE purpose of your HOMEPAGE is to entice your visitors to give you … [Read more...]