Why matching your marketing content and style to your audience matters ...When I'm asked what style of music I like, I usually reply, "Pretty much everything from Bowie to Bach! But I'm not really into headbanging or what I call techno-funk, music that has no soul - in my humble opinion :)."As you can see, my musical tastes are fairly diverse and I confess to being shocked at a performance by the Australian Chamber Orchestra some years ago, when several people walked out … [Read more...]
Blog Posts That Convert
Business blog posts - why bother?Neil Patel in Search Engine Journal wrote this article in 2012 and it's more relevant than ever!One of the 7 points he makes is that consistent website updates via useful and interesting content in your blog posts helps to build trust with your readers.Read Neil Patel's full article hereWhat does a perfect blog post look like?Derek Halpern, one of my favourite bloggers, from Social Triggers has devised and tested a fantastic guide for … [Read more...]
Organic SEO Made Easy – Just Write Some Blog Posts!
Blog Posts - the key to successful organic search engine optimisation ...Last week a client whose website we built asked for feedback on how they're going with writing their own blog posts. While the standard of the writing is high and the information is useful to their target market, the post was completely lacking in any clues to help search engines, including Google, rank the post well.SEO optimisation for people AND GoogleHere's what you want to do to get Google to pay … [Read more...]
Business Blogging | How To Create Mouth-Watering Content
Valuable video presentation by Nathalie Lussier on blogging for businessThank you Nathalie for your entertaining video receipe that reveals the ingredients for cooking up a successful business blog:Why you want to blog for your business How to identify who is most likely to read your blog What to blog about How to structure your business blog posts When to blog How to link your blog to your social media activity How to identify your blogging styleHere's To … [Read more...]