Google's free and low-cost services can almost run your business for you ...Hands up if you have a free Gmail account! Are you using the free cloud storage (Drive), the free calendar and the other free office and productivity tools that come with your Gmail account - YouTube, Docs, Sheets, Slides, Forms (great for surveys) and Drawings?Cloud AND desktop!While the primary storage place for all these resources is in the cloud, you can sync Google Drive to your desktop for offline … [Read more...]
Why You Want A Mobile Friendly Website Before April 21st 2015
Google’s goal for search ...When someone searches for a topic or a product on a mobile device, Google’s goal is to deliver the most relevant and timely results - even if the information lives on mobile-friendly web pages or apps.As more and more people (up to 60%) use mobile devices to search or use the internet, Google’s algorithms have to adapt to these usage patterns.Previously, Google has published information that guides you in setting up your site correctly to be viewable on … [Read more...]
Why 99% of Websites Set up by Most Small Businesses Are a Waste of Time, Energy & Money
Why I wrote this article and the others in the seriesThis article is one of a series that I was inspired to write out of sheer frustration when a business owner I know fell into the trap of a high pressure sales person to engage his company to build her a six page, templated website.One thing I know for sure, is that an industry based, templated website will never meet the needs of this business owner, because no attention has been paid to the unique personality, needs … [Read more...]
Three Pillars of a Website That Gets Your Business Found
Updated on 2nd October 2018The three foundational pillars that should be firmly in place before you begin to think about your website’s visual design are:Your online marketing strategy.The structure of your website.The primary content of your site.StrategyYou want to have clear answers to these questions before you start building your business website or social media profiles:What is the purpose of your website? Build a database? Make direct sales? Establish authority? … [Read more...]
Organic SEO Wins The Rankings War!
Organic or paid search engine optimisation – how do you decide?Your number one goal as a business owner online is for your potential clients and customers to find your website on the search engine results page before they find your competitors’ website.To achieve thisyou want your business website to show up on the first search engine results page.You probably know that the two main ways of going about achieving this are:Adwords – paid SEM (search engine marketing)Organic … [Read more...]