Welcome to Session 4 of 7 in your FREE eCourse, Beginner’s B.O.O.S.T.S. To Getting Found Online, valued at $97.
Session 3 identified some specific action steps you can take to use keywords to optimize every post, page and picture to help boost your search engine ranking organically. Session 4 reveals why you want to focus on having one clear purpose for each page of your website.
B.O.O.S.T.S. Session 4 – One purpose per page
- Why you want to build each website page with one clear purpose in mind.
- The different types of pages you may want to use on your website.
- How different pages help your visitors take action.
- Tools to support your page building options.
Why you want to build each page for one purpose
The biggest mistake most beginners make with their first website is to confuse the purpose of each type of page.
We humans can be very quirky creatures when it comes to making choices. On the one hand we demand the freedom to choose from a range of alternatives, and on the other hand, we become confused and even stressed when confronted with too many choices and end up making no choice at all.
And that’s exactly why visitors to many websites leave without signing up for a newsletter, watching a valuable video, or making a purchase – too many choices.
Different types of web pages
Before creating a new page you want to be really clear how about what one specific action you want your visitors to take before they leave that page. Here are some different types of web pages you could use in your online marketing:
- Sales pages
- Coupons or special offers for your online or offline store
- PPC (pay per click) landing pages
- Soft landing pages
- Registration pages for webinars or other events, online or offline
- Tightly focused squeeze pages
- One time offer pages
And so on… basically any page where you want your visitors to take a specific action. And that is the key point of the session – design your page to make it easy for your visitor to take the action you want them to take and the key to doing this is to remove all other choices!
Why is this useful?
- Your website becomes easier to navigate, allowing visitors to easily find what they want to find.
- Your visitors are more likely to take the action you want them to take because you have eliminated confusion for them.
- You present a more professional and focused image to your visitor.
- Have you ever been into a retail store with the stock was disorganized and the place looked like a dog’s breakfast? A webpage with a whole lot of information or possible action steps creates the same sense of disorientation and confusion in the visitor, and I imagine that you want to avoid that at all costs.
How different pages help your visitors take action
Here’s a quick rundown of just four page types and their purpose:
- Soft landing page: example www.HubSiteBuilder.com.au
- Purpose: to convince you to give me your name and email address in exchange for a valuable report that will help you avoid mistakes when getting your business online. Your subscription form should be very prominently displayed – more than once on the page.
- Specialized high-converting Social Media landing page:
- Purpose: to create rapport with your Facebook, Twitter, LinkedIn or Pinterest followers who come to check out your site. Again, your subscription form should be very prominently displayed – more than once on the page.
- One time offer page (OTO).
- Purpose: to make a very special offer that will not be available again when the same visitor returns to that same page. This builds trust, by showing your visitors that your offers are genuine and that you are not using false scarcity tactics. It also rewards action takers, and let’s face it, we all want action takers for clients.
- Squeeze page: as the name implies, this type of page is designed to focus your attention on one thing, usually a sales letter, and gives you no options to leave the page via tabs, links or back buttons. The only way you can escape the squeeze is to close the page, and quite often when you attempt to do so, a form or message will pop up, asking if you’re sure you want to leave.
There are, of course, many other types of pages, each with its own purpose.
In summary, for each page, you create on your site you want to be very clear about what action you want your visitors to take as a result of visiting that page, and then make it as easy as possible for them to make the decision and take that action.
Tools to support your page building options
The bottom line is that when you are planning your site, you want to make sure that the software you or your website developer will be using is part of an integrated system that is technologically capable of providing you with the varying functions you need to create different pages for different purposes. The last thing you want is to have to pay a programmer every time you need a different type of page created.
The software we use and recommend:
We use and recommend WordPress with various specialised themes to create specific page types.
Just ask at our support desk or respond to one of my emails for more details
B.O.O.S.T.S. Session 5 – Socialize to attract, connect and convert
Look in your email In-box next week for Session 5, where we will reveal:
- Why you want to leverage your social media profiles to strengthen your online presence
- What social profiles you want for your business.
- How to use different types of profiles for different purposes.
- AUTOMATION and tools to support your social networking success.
Until then, here’s to your powerful online presence,