Why refresh your website for the new year?Great cause for excitement this week; clients have been asking us for help to refresh their websites at the start of the new year. What I find so exciting about that is that I didn't have to remind them!These smart business owners are focused on making sure all their marketing channels are set up to represent their business accurately and enticingly.Website updates - my top 7 tipsThe date in your copyright footer. … [Read more...]
How To Reset Your WordPress Password
Lost or forgotten your WordPress website's password?Here's how to reset it: Go to your login page. It may be something like yourdomain.com/wp-admin or yourdomain.com/login Look below the usual login fields for the words "Lost your password?" Click on those words. A new window will open where you can add the email address associated with your logins. Check your email and click on the link inside that email that asks you to reset your password. Follow the link and choose a new, … [Read more...]
Is Your Website Playing To The Right Audience?
Why matching your marketing content and style to your audience matters ...When I'm asked what style of music I like, I usually reply, "Pretty much everything from Bowie to Bach! But I'm not really into headbanging or what I call techno-funk, music that has no soul - in my humble opinion :)."As you can see, my musical tastes are fairly diverse and I confess to being shocked at a performance by the Australian Chamber Orchestra some years ago, when several people walked out … [Read more...]
Blog Posts That Convert
Business blog posts - why bother?Neil Patel in Search Engine Journal wrote this article in 2012 and it's more relevant than ever!One of the 7 points he makes is that consistent website updates via useful and interesting content in your blog posts helps to build trust with your readers.Read Neil Patel's full article hereWhat does a perfect blog post look like?Derek Halpern, one of my favourite bloggers, from Social Triggers has devised and tested a fantastic guide for … [Read more...]
Business Blogging | How To Create Mouth-Watering Content
Valuable video presentation by Nathalie Lussier on blogging for businessThank you Nathalie for your entertaining video receipe that reveals the ingredients for cooking up a successful business blog:Why you want to blog for your business How to identify who is most likely to read your blog What to blog about How to structure your business blog posts When to blog How to link your blog to your social media activity How to identify your blogging styleHere's To … [Read more...]
Weekend Wrap Up: 5 Top Tips For A Great Business Blog…
Blogging For Business: Answers To Some Of Your Questions!For some reason it seems that almost every live and email business conversation I've had in the last two weeks has been about blogging and the most common questions that people ask me include:Why bother with a business blog - doesn't it just take up a lot of time? How will I know if anyone reads my business blog? If I do start a business blog how can I get it found in the search engines?Advance notice of Hubsite Builder's … [Read more...]