Welcome to Session 5 of 7 in your FREE eCourse, Beginner’s B.O.O.S.T.S. To Getting Found Online, valued at $97.
Session 4 identified some specific action steps you can take get your visitors to take the action you want them to take by designing your website pages with only one purpose.
Session 5 reveals why you want to socialize with new media to attract, connect and convert.
B.O.O.S.T.S. Session 5 – Socialise to attract, connect & convert
- Why you want to leverage your social media profiles to strengthen your online presence
- What social profiles you want for your business.
- How to use different types of profiles for different purposes.
- AUTOMATION and tools to support your social networking success.
Why you want to use social networking to boost your online presence
A new marketing paradigm has arrived for small businesses!
In case you haven’t noticed old media such as Yellow Pages books, newspaper advertising and television advertising are all but dead for the small to medium business market.
New media, including social networking sites which are accessible by both internet-enabled computer and smartphones, now rule. (Look for our special session on marketing for mobiles towards the end of this eCourse!)
You know how you check out people and businesses in Google? Your prospective customers are doing the same to you and your business! a And the reality these days is that if they can’t easily find you online in multiple media, (website, social networking, YouTube, and Google places – formerly known as Google maps) their perception will be that your business is not a business of substance.
Did you know?
- 80% of people who buy online belong to a certain group
- That same group of people use social media to share their recommendations with each other
- Business owners who use social media will capture the attention of that group while their competitors flounder.
What social networking profiles do you want for your business?
The top social networking sites for small business owners include, but are not limited to:
Why is social networking useful for building your business?
- Each of the above social networking sites has a different purpose, operates in a different way, and allows you to interact with different people for different reasons.
- While I recommend that you establish profiles on all of those sites I also recommend that you find the site that most suits your style and your business, and focus on building relationships and engaging in real communication on that one.
- Quality and consistent profiles, along with engaging conversation and content on multiple sites boosts your chances of high search engine ranking.
What’s more, it’s important to remember that networking online has the same purpose as networking offline – to build relationships, connect people to each other, establish your reputation as a reliable and trustworthy person, give and receive business referrals, all with a view to finding new customers.
How to use different networking sites
LinkedIn is a business-related social networking site, mainly used for professional networking. As of 22 March 2011, LinkedIn reports more than 100 million registered users, spanning more than 200 countries and territories worldwide.
On LinkedIn, you can join groups of like-minded business owners, ask or answer questions related to your industry, and see what books and blogs others in your field are reading.
The main thing to remember on LinkedIn is to genuinely communicate with your connections rather than to continually dump thinly disguised marketing messages on them.
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally in answer to the question “What are you doing?”
Over time Twitter users have shaped this social networking platform to suit their own needs, including communicating instantly with friends family and colleagues across the globe, conducting political campaigns, and sending urgent messages and guidance in times of natural disaster.
The thing I like most about Twitter is that using only 140 characters forces me to be clear and brief in my communication 🙂
YouTube is a video-sharing website on which users can upload, share, and view videos. it has also become a social networking platform where you can follow or be followed by other users, comment on their videos and even make video comments on other people’s videos.
if you want your website to rank highly in the search engines, then you want to have videos on your website. Did you know a webpage or blog with a video on it has 58 times more chance of getting to the first page of Google?
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. As of July 2011, Facebook has more than 750 million active users.
To create a business page (also known as a fan page) you must first have a personal profile.
A fan page has many features that are similar to a website, but it is a fairly complex task to set up your fan page in such a way that it really does support your business.
Aim for consistency in your social networking
In addition, for each profile you create, you want to be consistent in:
- Your content, which should never be contradictory from one site to another.
- Your visual appearance (colours, logos and fonts where possible), which should match or complement the look and feel of your main website
- Your communication style. This may be less formal on Twitter and Facebook that it is on LinkedIn, yet you still need to be recognizable as YOU by your style and tone.
Tools to support your social networking
Google alerts – monitor your presence on the Internet by getting an e-mail from Google alerts every time you, your business, or your keywords are mentioned.
Outsource the setup and customisation of your social media profiles by asking for help at our support desk at support[@]hubsitebuilder.com.au
B.O.O.S.T.S. Session 6 – Tame time with automation, systemisation & education
Look in your email In-box next week for Session 6, where we will reveal:
- Why you want to tame time with automation, systemisation and education.
- What you can automate for systemise.
- How to tame time with education.
- Tools to boost your online automation, systemization and education.
Until then, here’s to your powerful online presence,