Google’s goal for search …
When someone searches for a topic or a product on a mobile device, Google’s goal is to deliver the most relevant and timely results – even if the information lives on mobile-friendly web pages or apps.
As more and more people (up to 60%) use mobile devices to search or use the internet, Google’s algorithms have to adapt to these usage patterns.
Previously, Google has published information that guides you in setting up your site correctly to be viewable on modern devices.
They have made it easier for users to find mobile-friendly web pages. Google have now announced an important change to help users discover more mobile-friendly content:
What Google’s mobile slap means for your business website
- Starting April 21 2015, Google will be expanding their use of mobile-friendliness as a ranking signal.
- This change will affect mobile searches in all languages worldwide and will have a significant impact in search results.
- As a result, users will find it easier to get relevant, high quality search results that are optimized for their devices – which is Google’s goal.
- Mobile friendly websites will be promoted in mobile search results.
- Mobile UNfriendly websites will be demoted in mobile search results.
How to prepare for the change
- If getting your business website found on Google matters to you, you will want to get ready for this change by checking out how Googlebot views your pages. Do a search on your mobile for your business name and see if the words “Mobile Friendly” appear immediately below your website URL in the search results.
- Ask your website developer for a full report on how mobile friendly your website is.
- If your website shows up as mobile friendly, all is good.
- If not, ask what you will need to do to convert to a mobile friendly site and stay in the rankings game.