Previous Organic SEO Technology Tips:
Is your blog 100% integrated with your website? If you answered YES to that question, you possibly have a genuine Business Booster Blog.
If your answer was NO, you may find that your website is struggling to win the online presence your small business deserves.
It’s not your fault, even though you and your business may be bearing the brunt of the mistakes or misdemeanors of unscrupulous or uniformed web designers; web designers who have failed to develop an integrated systems approach to developing your website’s online presence.
Why you want an integrated business booster blog | Video
3 ways an integrated business booster blog builds your online presence
As a business owner who desires to establish a powerful online presence, your goal is to attract visitors to your website, connect with them as real people, with real needs and with real desires for useful information and assistance, then convert them into paying customers.
A blog that is fully integrated as part of your website system boosts your online presence and your business in three ways:
- Attracts visitors to your site by making your website easy to find in the search engines. Regularly posting fresh content and articles to your blog provides not only fresh mind food for your readers, but also fresh indexing food for search engine spiders, pushing your site higher on the engine results pages – Google, Yahoo and so on. If your blog is set up using integrated and organic SEO technology like the site is, many internal and external links (feasts for search engines spiders) are created automatically every time you make a new blog post.
- Helps you to connect to your blog readers, especially if you use video and audio both of which encourage easy engagement with you and your content. If you also invite your readers to interact with you and each other by posting comments and asking questions in the comments box below each post, so long as your content is relevant to your readers you will quickly build a loyal tribe of followers who will come to know, like and trust you.
- Smooths the process of converting visitors to customers. While we all desire a loyal tribe of followers, fans will only ever boost our egos and not in our business bottom line. When you have built rapport and trust with your followers through the quality of the information you provide them in your posts, and opportunities to interact with you through social media, it becomes relatively easy to offer loyal tribe additional resources that they can purchase from a website that is obviously part of your integrated blog and website system.
If you missed it here’s the first tip in the series for you to read Organic SEO Technology Tip #1
To Your Powerful Online Presence,
What challenges have you faced in integrating your blog with your website, and how easy was it to overcome that without wasting massive amounts of time? Share your experience in the comments box below.