Start By Finding Your Keywords And Keyword Phrases To Get Your Business Found Online
So what is a keyword?If we start from the perspective of a searcher, a keyword is a search term that you type in:
- any search engine such as Google
- any social media site such as Facebook or YouTube
- any place online where you can enter words and hit the search button.
A keyword phrase consists of two or more words that you type any place online where you can enter words and hit the search button.
Often when you’re just beginning your research into a product or service, you may type in just one keyword, usually a generic word relating to your search. In other words, you’re just browsing at this stage.
Later, when you’ve decided that you want some more specific information about this product or service, perhaps even to check its availability in your location, and/or to compare prices, you are more likely to type in multiple words (keyword phrases) to produce more specific search results. At this stage you are likely to be seriously considering buying a product or service.
That’s why we have the catchphrase:
- short keywords = browser
- long keywords = buyers
What’s so important about keywords and how do they boost your organic SEO?
Now let’s look at keywords, keyword phrases from your perspective as a business owner seeking to get your business found online. If you use your carefully chosen keywords and keyword phrases in the right way and in the right places, then you will make it much easier for your potential customers to find your website in the wilderness that is the World Wide Web.
Choosing the keywords and keyword phrases that will get your website found presents one of your greatest challenges to taking your business online, and the biggest mistake you can make when it comes to keywords is guessing, or copying the keywords from a competitor’s site.
When we first started developing websites for clients we did all our keyword research manually with Google’s free keyword research tool, and it took hours for each and every site. Now we save significant amounts of both time and money with Market Samurai software. You can trial this keyword analysis tool FREE. The software is supported by first rate video education to help you get the most out of this multi-faceted keyword research tool.
In my next post I’ll expose the relationship between keywords and organic SEO and how to leverage them both to get your business found online.
KeyWord Tools Mentioned in This Post
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