Why you want to optimise your YouTube channel …
Google loves YouTube!
Google owns YouTube, Google is the most popular search engine and YouTube is the fourth most popular search engine and is also a social media channel where channel owners can interact with their viewers and subscribers. When you put all of that together you can see that YouTube has the potential to be leveraged to put you and your business on the first page of Google.
You have to TELL Google that the content on your site or blog is a video!
At this point in time search engines like Google cannot read images or videos, therefore when you post a video you want to use the word ‘video’ just before the spot where the video is placed and also in the description of your video on both your website and on YouTube itself.
Start by optimizing your YouTube channel …
- Uncheck ‘allow ads’
Then optimize each video that you upload – estate agent example
- Make sure the actual file name contains your keywords separated by hyphens.
- The video title should be keyword rich for search engines and make sense to people. it’s helpful to include the word video in the title, for example, Video Tour of 17 Harcourt’s Lane, Baulkham Hills.
- The description should also contain the word video, and the exact URL of the page on which the video is displayed on your website – not just the URL of the home page. Start the URL with http://
- When adding tags for a specific video, include the actual address in inverted commas and your keyword phrases in inverted commas, for example “house for sale baulkham hills” “andrew drane” “sydney hills district home for sale”
Optimize videos on your website
- Again, use the word ‘video’ in your introduction to the video
- Use keywords on the page for that video
- On your core website leave the link to the virtual tour to the site that hosts the virtual tours if it is offsite, but make the link to the video tour go back to YouTube – to that exact video.