The design of your website should NOT be your first concern!
One of the things that frustrates me the most during initial discussions with clients is the emphasis that many first time website owners want to give to the appearance of their new website.
While I agree that aesthetics are very important and can make or break a visitor’s first impression of your business website, ease of use for your visitors is of prime importance.
The three foundation pillars that should be firmly in place before you begin to think about your website’s visual design are:
- Your online marketing strategy
- The structure of your website
- The primary content of your site
You want to have clear answers to these questions before you start building your business website or social media profiles:
- What is the purpose of your website? Build a database? Make direct sales? Establish authority? Build relationships?
- Who is your target market? Are they online? Are they searching locally? Are they searching from desktops, mobiles or tablets?
- What ONE action do you want visitors to take before they leave each page of your website?
Here’s where you want to get very clear answers from the agency building your website:
- Is your future capacity reduced by the limitations of a template?
- Does the website allow you to keep your content fresh with an integrated blog?
- Is the website WordPress based so you can easily add fresh content yourself in future?
- Is someone with a marketing focus planning the structure of your website or is their focus designing or programming?
- Does the planned structure facilitate organic search engine optimisation?
- Will the planned structure make it easy for your visitors to find what they want?
- Can you easily integrate name and email capture devices so you can stay in touch with your website visitors?
Content – the “Three R’s” of content that attracts Google’s attention
Did you know that Google promotes websites according to the content it reads on your website and favours 3 main things:
- Relevance – does the content on each page and post match the overall theme of your site?
- Recency – is the content frequently updated?
- Richness – is there depth of content on your website? Do short posts link to longer articles?
Of course your content should be primarily written for the visitors who will consume it. You want to convince them that you are the authority, the leader in your industry.
As you write you also want to be mindful of using your keyword phrases (the words people will type into Google when looking for information about services like yours). Not only do want to use those words and phrases, you want to use them strategically for maximum impact on your organic search engine potential, convincing Google as well as your visitors that you are the authority in your niche.
Where to start your website development process
Let us do a strategic consultation for you to make sure you’re on the right track BEFORE you start work with your website developer.
Just put in a request at our Support Desk and I’ll get back to you.